40 years ago...and now: Nirma endears, but brand's ...
Nov 06, 2014·"In Nirma ads, the detergent was positioned as peppy. The mundane activity of washing was shown in a playful way, while the other brands showed housewives washing clothes in the bathroom," says Padhi. Gujarat-based Purnima Advertising Agency was the agency that worked on the signature campaign. Taproot was signed on in 2009.